Lead generation and paid traffic, set up in your accounts
Bolly Exclusive Ad Works covers four related services: search ads, paid social, landing pages with forms, and lead tracking with follow-up setup. You can request any one of them. Everything is built in accounts registered to your business, so the campaigns, audiences, pixels and data stay yours if the arrangement ends. Ad spend goes from your card to the platforms. The service fee covers setup and ongoing management, and the partner who does the work quotes it once the scope is clear.
Choosing where to start
If people already search for what you sell, search ads are usually the first thing to look at, since you can bid on those searches. If buyers rarely search but can be reached by job title, industry or interest, paid social on Meta or LinkedIn may fit better. Whichever channel you use, ads need somewhere to send people, which is where landing pages and forms come in. And if you cannot tell today which inquiries came from which ad, start with lead tracking and follow-up before spending more.
Google and Microsoft ads
New account setup or cleanup of an existing one, then ongoing management. You keep admin access to the account the whole time.
Social ads management
Ongoing campaign upkeep: new creative, audience tests, budget pacing and lead form syncing to your CRM.
Page builds
Copy, layout, form setup and tracking for new landing pages, or fixes to pages you already send paid traffic to.
Offline conversions
Closed deals in your CRM sent back to the ad platforms, so campaign data reflects what happened after the form.
What to expect after you ask for a quote
Nothing is agreed by sending the form. This is the usual order of things.
- Your request goes to a service partner that handles lead generation and paid traffic work.
- The partner emails you to arrange a conversation about your business and what you sell.
- They ask about ad accounts, landing pages, tracking and how inquiries are answered today.
- A written quote follows, covering setup, ongoing management and how the arrangement can end.
Why there are no prices on this site
Paid traffic work is priced on scope, and scope differs a lot between businesses. A company with one search campaign and solid tracking needs far less work than one launching on three platforms with new landing pages and call tracking. Reporting adds to it too: a weekly meeting takes more time than a monthly email. The partner quotes after seeing what you have. Your ad spend is billed by the platforms to you and sits outside that quote.
Before you send a request
How long are contracts for this kind of work?
It varies by provider. Some work month to month after setup. Others ask for a minimum term so there is enough data to judge the account. Ask about the minimum term, the notice period, and whether setup fees are charged again if you come back later. All of it should be in the written proposal.
Who writes the ads?
The service partner usually drafts ad copy and creative from what you tell it about your offer and buyers. You approve drafts before they go live. You are responsible for the claims in them being accurate, so check prices, offers and any regulated wording. Some businesses supply their own photos or video; others ask the partner to source them.
How do I end the arrangement?
Give the notice set out in your agreement. Before the end date, confirm you have admin access to every ad account, analytics property, tag container and page builder, then remove the partner's user access. Ask that landing pages and tracking keep running or be handed over. A good proposal explains this exit process up front.
Do I need consent before sending follow-up texts to new leads?
Generally yes. Marketing calls and texts to people who fill in a form fall under consent rules, including the federal TCPA and some state laws. Setting up the right consent wording and records is the advertiser's responsibility, and the details should come from your own counsel. A service partner can build the form fields and record what was agreed. The FCC publishes consumer guidance on robocalls and texts.
Will I need to answer leads myself?
Yes, or someone on your side will. The service partner sets up how inquiries are captured and routed, for example an email alert, a CRM entry or a text notification. Who answers and how fast is up to your business, and that response often matters as much as the ads themselves.
Not sure where to start? Describe your offer and current tools, and a service partner will ask the right questions.
Start a requestTell us what you need
A few minutes of thought before you write will make the reply more useful.